The Fylde Coast is home to the Victorian seaside resort of Lytham St Annes. With a well-deserved reputation amongst the well-heeled classes, the town has long catered for the slightly higher end of the market.
Further up the coast is the razzmatazz of the world famous Blackpool. Blackpool is a town whose reputation proceeds it, and whilst it may need no introduction, it has made several significant changes over the last few years. Whilst the plans for the super casino didn’t quite make it through the final government decision process, much of the town is still earmarked for improvement and regeneration, along with attracting businesses back into the area.
But back to Lytham St Annes.
The town has an attraction all of its own when it comes to the retired folk – they flock to the place in their thousands looking for somewhere to settle down once the corporate life is over. The pavement cafes abound in Lytham and the town has a cosmopolitan feel about it. Of the twin towns of Lytham and St Annes, it is the latter that attracts the hotel trade, possibly due to it closer proximity to Blackpool, so this is where the hotels are to be found.
North Promenade is home to most of the St. Annes hotels, with a fine range all lined up near the Victorian Pier overlooking the Irish Sea. A lot of the hotels in St Annes cater equally well for families and business functions, although in line with many of the prevailing trends in recent years, many of them have had to move with the times and adjust their service offerings accordingly. A lot of the hotels rely on the golf trade, with the town’s many golf courses bringing in visitors from far and wide. Other hotels offer spa weekends and other such pampering delights!.
Pricing and packages among the different hotels is keen and always competitive. St Annes hotels generally appeal to a different demographic than their Blackpool equivalents, and certainly people visit the two towns for different reasons. Most Blackpool hotel owners would agree that their peak times are during the illuminations in October and November and the busy summer months, and the town can be eerily quiet outside those times.
St Annes will always be a popular destination for holiday makes and day visitors, due to its excellent local amenities and its proximity to the surrounding countryside and the Lake District just further north, which is why it is such an appealing place to go.

